Privacy policy

Allbirds, Inc., along with its affiliated entities, is dedicated to protecting information that may identify individuals either directly or indirectly. This privacy notice describes how personal data is handled when individuals interact with the company through a variety of channels, including websites, mobile applications, retail environments, customer service communications, events, and promotional activities. It explains what types of information may be collected, how that information is used, the situations in which it may be shared, and the options available for managing personal data. References to the company include all related entities, while references to individuals apply to anyone who engages with the company in any manner.

Personal data is processed to support normal business functions, meet legal and regulatory requirements, and maintain the safety and reliability of services. This includes fulfilling orders, managing user accounts, responding to inquiries, and delivering products or services that have been requested. In certain cases, data processing is necessary to perform contractual obligations or to take steps prior to entering into an agreement. Activities such as marketing initiatives, surveys, or promotional campaigns may rely on consent, which is obtained at the time of data collection and can be withdrawn when applicable.

The type of information collected depends on the nature of the interaction. When individuals create accounts, complete purchases, subscribe to communications, or contact support, details such as names, email addresses, shipping information, phone numbers, and payment-related data may be gathered. Communications across different channels, including email, phone, messaging, or in-person contact, may also result in the collection of relevant information. Where permitted by law, customer service interactions may be recorded or monitored to improve service quality and training.

Additional data may be provided voluntarily through participation in surveys, reviews, contests, or research activities. This information helps improve products, services, and overall user experience. Content shared publicly, such as online reviews or social media posts, may be visible to others and is treated differently from private data submissions.

Information may also be obtained from third-party partners, including service providers and marketing collaborators, to enhance existing records and improve service delivery. Technical data is collected automatically when digital platforms are used, including device identifiers, IP addresses, browser characteristics, approximate location data, browsing behavior, and interactions with features or advertisements. In some cases, offline data collected in physical locations may be combined with online information where appropriate.

Collected data is used for a range of purposes, including processing transactions, delivering orders, customizing user experiences, providing support, and communicating important updates. It also supports internal activities such as analytics, product development, operational improvements, fraud detection, and compliance with legal obligations. Marketing communications may be sent based on user preferences and applicable laws, and individuals may opt out of such communications while still receiving essential service-related messages.

To improve functionality and user experience, cookies and similar technologies are used to remember preferences, analyze site usage, and provide relevant content or advertising. These tools can be managed through browser or device settings, although disabling them may affect certain features or limit functionality.

Personal information may be shared with trusted third parties that assist in operations such as payment processing, logistics, analytics, customer support, and technical services. It may also be shared with affiliates or partners when necessary to deliver services or support business operations. In specific circumstances, data may be disclosed to legal or professional advisors, or to authorities when required by law or to protect rights and safety. In the event of corporate changes, such as mergers or asset transfers, information may be included as part of the transaction in accordance with applicable regulations.

Reasonable safeguards, including physical, technical, and organizational measures, are implemented to protect personal data, although no system can be completely secure. Information is retained only for as long as necessary to fulfill its intended purposes, meet legal requirements, resolve disputes, and enforce agreements, after which it is securely deleted or anonymized.

The services are not intended for children, and personal data from minors is not knowingly collected. Individuals may have rights under applicable laws to access, correct, delete, or limit the use of their information, as well as to manage communication preferences. Requests related to these rights can be submitted through designated contact channels and will be handled in accordance with relevant legal requirements.

This privacy notice may be updated periodically to reflect changes in practices or legal obligations. Continued use of services after updates indicates acceptance of the revised terms. Individuals who have questions or concerns about privacy practices are encouraged to contact the company using the appropriate channels provided.